Revenue Management: Maximizing Revenue in Hospitality Operations Textbook

This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations and describes a wide range of elements that must be considered to use revenue management effectively.

The second edition includes new information on:

• Current challenges for revenue managers.
• Big data and market intelligence.
• The role of social media in revenue management.
• New market segmentation approaches.

New case studies and industry insights provide readers with real-world perspectives on hospitality revenue management issues.

Please note:

• To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
• Students MUST purchase their textbooks or online exams through the online store.

Author: Gabor Forgacs

©2017, Softbound, 12 Chapters

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