EHotel Career College

Revenue Management: Maximizing Revenue in Hospitality Operations Textbook

$85.00 $76.50

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SKU: 26337353b796

This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations and describes a wide range of elements that must be considered to use revenue management effectively.

The second edition includes new information on:

  • Current challenges for revenue managers.
  • Big data and market intelligence.
  • The role of social media in revenue management.
  • New market segmentation approaches.

New case studies and industry insights provide readers with real-world perspectives on hospitality revenue management issues.

Please note:

  • To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
  • Students MUST purchase their textbooks or online exams through the online store.

Author: Gabor Forgacs

©2017, Softbound, 12 Chapters

For more information and special industry and academic pricing, please contact the Sales team.

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