Revenue Management: Maximizing Revenue in Hospitality Operations eBook: 180 Day Access and Exam (ExamFlex)

Package includes a 180-day eBook access key plus the online exam.

The purchaser will have access to this title for 180 days from access code redemption.

This eBook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations and describes a wide range of elements that must be considered to use revenue management effectively.

The second edition includes new information on:

• Current challenges for revenue managers.
• Big data and market intelligence.
• The role of social media in revenue management.
• New market segmentation approaches.

New case studies and industry insights provide readers with real-world perspectives on hospitality revenue management issues.

Please note:

• To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
• Students MUST purchase their textbooks or online exams through the online store.

Upon ordering the digital edition, you will receive an access code with guided information to help you get started. Once you establish an account for the title, you will be able to view as well as download to the app.

Author: Gabor Forgacs

©2017, 12 Chapters, Digital

For more information and special industry and academic pricing, please contact the Sales team.