Hospitality Sales and Marketing eBook: 365 Day Access and Exam (ExamFlex)

Package includes a 365-day eBook access key plus the online exam.

The purchaser will have access to this title for 365 days from access code redemption.

In today’s highly competitive hospitality market, it is essential to have an understanding of sales and marketing. This eBook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four P’s,” (price, product, promotion and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today’s industry leaders to effectively market their properties.

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability and the “farm-to-fork” movement. Most of the “Insider Insights” that open each chapter are new to this edition. There are new sections on distribution, revenue management and customer relationship management; updated profiles of frequent business travelers and a new section on “wellness devotees” in the “Other Special Marketing Segments” section.

Please note:

• To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
• Students MUST purchase their textbooks or online exams through the online store.

Upon ordering the digital edition, you will receive an access code with guided information to help you get started. Once you establish an account for the title, you will be able to view as well as download to the app.

Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2014, 14 Chapters, Digital

For more information and special industry and academic pricing, please contact the Sales team.