Convention Management and Service eBook: 365 Day Access and Exam (ExamFlex)

Package includes a 365-day eBook access key plus the online exam.

The purchaser will have access to this title for 365 days from access code redemption.

This eBook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners. The second half of the book provides an in-depth look at how to manage the various aspects of large group meetings and conventions, including registration, group room blocks, convention security, the shipping, setting up, and dismantling of exhibits and the post-convention meeting.

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials, and the increasing influence of meeting planners on a hotel’s sales and servicing strategies. The textbook includes two new sidebar features, “More Online” and “Worth Watching,” which encourage students to further explore the book’s content online through articles, white papers, videos and educational resources. The book also includes “Industry Profiles” and “Best Practices” boxes to inspire readers.

Please note:

• To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
• Students MUST purchase their textbooks or online exams through the online store.

Upon ordering the digital edition, you will receive an access code with guided information to help you get started. Once you establish an account for the title, you will be able to view as well as download to the app.

Author: James R. Abbey, Ph.D.

©2016, 18 Chapters, Digital

For more information and special industry and academic pricing, please contact the Sales team.