Package includes a 365-day eBook access key plus the online exam.
The purchaser will have access to this title for 365 days from access code redemption.
This eBook focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.
Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training and motivation and performance reviews. The textbook covers a real-world approach to beverage controls, purchasing through serving, technology, design and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products and boosting sales through technology and unique service.
Please note:
- To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
- Students MUST purchase their textbooks or online exams through the online store.
Upon ordering the digital edition, you will receive an access code with guided information to help you get started. Once you establish an account for the title, you will be able to view as well as download to the app.
Authors: Ronald F. Cichy, Ph.D., CHA, CFBE, CHE, Michigan State University and Lendal H. Kotschevar, Ph.D.
©2010, 16 Chapters, Digital
For more information and special industry and academic pricing, please contact the Sales team.