Hospitality Sales and Marketing Textbook

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability and the “farm-to-fork” movement. Most of the “Insider Insights” that open each chapter are new to this edition. There are new sections on distribution, revenue management and customer relationship management; updated profiles of frequent business travelers and a new section on “wellness devotees” in the “Other Special Marketing Segments” section.

Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2014, 14 Chapters, Softbound

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