EHotel Career College

Hospitality Sales and Marketing Textbook

$104.00 $93.60

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SKU: 7f100b7b3609

The sixth edition provides the latest information on trends shaping the lodging and food service industries, including technology and social media, marketing to Millennials, sustainability and the “farm-to-fork” movement. Most of the “Insider Insights” that open each chapter are new to this edition. There are new sections on distribution, revenue management and customer relationship management; updated profiles of frequent business travelers and a new section on “wellness devotees” in the “Other Special Marketing Segments” section.

Author: James R. Abbey, Ph.D., CHA, University of Nevada, Las Vegas

©2014, 14 Chapters, Softbound

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