Convention Management and Service Coursebook eBook: 365 Day Access and Exam (ExamFlex)

Package includes a 365-day eBook access key plus the online exam.

The purchaser will have access to this title for 365 days from access code redemption.

This eBook provides readers with comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups and how to service their business after the sale.

The ninth edition offers coverage of key industry trends, including the greening of meetings, new technology applications, social media and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future and a day in the life of a convention service manager; as well as charts, graphs, interviews, examples and Internet exercises to give readers insight into situations they will encounter on the job.

Please note:

• To be eligible to take the final exam and earn a certificate of completion for this course, you must be enrolled at a school.
• Students MUST purchase their textbooks or online exams through the online store.

Upon ordering the digital edition, you will receive an access code with guided information to help you get started. Once you establish an account for the title, you will be able to view as well as download to the app.

Author: Milton T. Astroff, Marketing Consultant

©2011; 18 Chapters, Digital

For more information and special industry and academic pricing, please contact the Sales team.